Build a social content plan your business can sustain

Choose repeatable themes

Start with products or services, the people behind the business and answers to common customer questions. Each theme should have a clear purpose.

Plan production alongside publishing

A publishing calendar works best when you also know when you will take photos, film clips and prepare captions.

Keep the formats varied

Use a combination of static posts, carousels, stories and short videos where they fit your business and resources.

Review and refine

Look at which content earns useful attention or enquiries. Use those observations to improve your next plan.